NEWS COMPANY/BRAND 16 Apr 2021

Komatsu celebrates 100 years

Company unveils purpose, values and brand promise with a continued focus on partnerships and sustainability

APRIL 16, 2021 — Komatsu will celebrate the company’s 100th anniversary on May 13, 2021, followed by a series of activities over the next year centered around the company’s commitment to its new brand promise of “creating value together.”  A video celebrating 100 years of creating value together can be found on the company’s website.

Originally established in 1921 in Komatsu City, Japan, to sustain the surrounding community after the closure of a nearby copper mine, Komatsu has spent the past century dedicated to its founding principles of quality first, techology and manufacturing innovation, global reach and people development. Through the years, Komatsu’s continued investment in core capabilities and strategic acquisitions have connected smart, diverse people and cutting-edge technologies with a shared belief that partnerships are the best way to solve challenges and meet society’s needs.

Komatsu’s purpose is a combination of its mission and vision, and honors the company’s legacy while looking toward the future.

Purpose

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Values

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Brand promise

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In our next 100 years, Komatsu will focus on supporting the mining, construction, forestry, industrial machinery and agriculture industries in their transformations to the digital workplace of the future: equipment and people, connected through smart technologies on an open platform, driving towards zero harm, zero waste and zero emissions. By helping to digitalize jobsites worldwide, our customers can optimize on-site operations towards a carbon-neutral environment.

Remaining true to Komatsu’s founding spirit, the company will continue to play an active role in supporting local communities with a specific emphasis on sustainability. As part of that commitment, last year Komatsu launched One World One Komatsu, a new online platform for Komatsu employees that challenges them to be a force for good at work, and at home. One World is a place where employees can take part in sustainability-focused campaigns and competitions, share ideas and engage with colleagues. Through One World, simple individual employee actions amplify Komatsu’s core business activities to create a collective global movement toward a more sustainable future together.

 

Media Contact:

Maree Cavanagh
Marketing Manager, Australiasia
mcavanagh@komatsu.com.au 


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